The Kelpies have become the most famous equine sculptures in the world . But now they have been given another name to make them more attractive to Chinese tourists.
VisitBritain, which markets the UK abroad, has dubbed them ‘Kai Po Ju Ma’ in promotional literature in China – which translates as “glorious armoured giant horses”.
Our Kelpies gift shop features 50 great Kelpies photo gifts including, posters, phone cases, prints , clocks and bags .
It follows the results of a £1.6 million ‘Great Names for Great Britain’ campaign, which builds on the existing trend of giving relatable Mandarin names to favourite celebrities, places and foods.
New Mandarin names for 23 iconic Scottish attractions have been announced in total, including Edinburgh’s Royal Mile and Glencoe.
The campaign reached nearly 300 million Chinese prospective visitors to the UK through VisitBritain’s influential Weibo and WeChat social media platforms across China. Over two million people visited the campaign pages and nearly 30 million Chinese people watched the launch video, with 13,000 new names suggested throughout the ten week-long voting period.
Visit the Kelpies for a great day out .
Book your Falkirk tour on 07305-294773 or online at Private Tours Scotland
Tours start at 9.30 am .
Normal pickup point is Edinburgh city centre or the airport . Other pickup points can be arranged , subject to an additional fee .
- 5 hour private tour group day trip around Falkirk
- Explore the famous Kelpies , the Falkirk Wheel and Callendar House
- Take in unique views of the historic Callendar House and Park
- Travel by luxury car
- Small private group tour with a maximum of 4 people
Our tour of Falkirk features a visit to the world famous Kelpies , the Falkirk Wheel and Callendar House.
Andy Scott, the artist responsible for the Kelpies, said: “I’m delighted that The Kelpies have reached out to a new audience and that they have been recognised with such an evocative and dynamic Mandarin name.
“It’s a real accolade for me as the artist and the whole team involved in The Kelpies that they have been adopted for the VisitBritain campaign and been so well received in China. Download our free Kelpies screensaver